Created the marketing plan for fashion label Fab & Jo for demonstrating growth opportunities and market differentiation. Worked with the Patricia Field showroom in New York and organized trade shows in Paris along with presentations in London and New York.

As a result of aggressive outreach to store buyers, the collection was carried in boutiques in Europe, Asia and the U.S. Grew editorial contacts and coordinated press outreach resulting in ongoing major international fashion/lifestyle editorial features.  

Designed and developed websites, produced videos, multimedia presentations, catalogs, look books and press materials and brand/corporate identity. Created content in both English and Italian for consistent brand and marketing messaging.