I help implement 360 degree web design and marketing strategies through deep diving and understanding design focused brands and their markets in order to differentiate them from competitors. My expertise spans from digital marketing strategy to digital content production to visual design to project management.

I have worked in digital production and project management at Asana, Gap and SF Symphony, on customer centric design design at SFO Museum and Fort Street Studio, was a marketing manager for a home decor company and a graphic designer/marketer for fashion and accessory retailers and technology startups in New York and Italy.  I have a background in Art History/Fine Arts from Vassar College and Digital Media Marketing from New York University.

I constantly try to figure out what brands need through researching and applying the findings. I uncover pain points in order to transform them into delightful and satisfying experiences.

Everyone has always looked to me to project manage and organize. I bring order to the chaos. 

I want you to win the competition.

Outside of work, I seek transcendent experiences such as contemporary art, architecture, modern dance, regional cuisines, electronica, hiking and mindfulness in today's digital world. 

SKILLS

Website Design & Management • Brand & Visual Identity • User Experience • User Research •  Usability Testing • Squarespace Circle Professional • WordPress • Omnigraffle & Sketch • Graphic Design • Keynote • Photoshop & Illustrator • HTML, CSS & Javascript

Digital Marketing Strategy • Project Management • Competitive Analysis • Website Analytics • Social Media Strategy • Email Marketing • Search Engine Optimization • Facebook & Display Ads • Media Buys

PROJECTS / WORK EXPERIENCE

DESIGN

• FORT STREET STUDIO, New York, home decor

  • UX, user research, digital marketing strategy, website project management, social media and content strategy, brand identity and graphic design

• ADEENI DESIGN/CLAUDIA JUESTEL, San Francisco, architect & interior design

  • digital marketing, social media and content strategy

• AMY HELFAND, New York, home decor

  • website project management, art direction, brand identity and graphic design

• ODEGARD, New York, home decor

  • public relations, website manager, email marketing, social media, event planning, collateral design, advertising /media buy and brand identity

TECH

• BOXX CORPORATION, New York/Taipei, consumer electronics, computer & industrial design firm

  • website design, marketing collateral and brand identity

• TOWERCOM, New York, time management accounting hardware & software

  • website design, marketing collateral and brand identity

FASHION / BEAUTY

• FAB & JO, Patricia Field Showroom, New York & Lecce, Italy, street wear fashion

  • public relations/marketing, website design/manager, art direction and brand identity

• BATH & BODY WORKS, New York, beauty

  • public relations and marketing collateral

• MELTIN'POT, Lecce, Italy, jeans wear fashion

  • art direction with look book

• NELLIK, New York, knitwear fashion

  • brand identity, label and tag design

CULTURAL INSTITUTIONS

• SFO Museum, San Francisco International Airport

  • web production, google analytics, digital design production

• SAN FRANCISCO SYMPHONY, San Francisco, symphony hall

  • web production and email marketing

• MUSEUM OF ART & DESIGN, New York, museum

  • event planning

• GOLDMAN TEVIS GALLERY, Los Angeles, art gallery

  • brand identity

• FRANCES LEHMAN LOEB ART CENTER, VASSAR COLLEGE, Poughkeepsie, NY, museum

  • exhibition planning

PROFESSIONAL SERVICES

• CHARLOTTE TILSON, PSY.D., San Francisco, psychologist

  • website design, search engine optimization, content strategy and brand identity

• FEROL BARTON BLAKE, Hudson, NY, interior designer

  • brand identity