I produced, project managed, and deployed new and updated landing pages, features and campaigns in up to 14 languages by working cross functionally with engineers, growth marketing, editorial, legal, localization and creative departments resulting in increased new user traffic and signups, that meet business requirements and visual brand guidelines.

I produced, project managed, QA’d and deployed e-commerce landing pages and email campaigns by working cross functionally with developers, marketing, merchandising, and creative departments resulting in awareness of sales, promotions and seasonal merchandise in order to meet marketing and sales requirements.

I coordinated a Drupal migration project and mobile responsive redesign for the SFO Museum at San Francisco International Airport. During the initial discovery phase, I analyzed Google Analytics and distilled the information to inform design strategies. I worked closely with the creative director to communicate with web developers, design responsive wireframes, optimize images, and create web style guides to document the new design standards.

I implemented UX processes to differentiate the home decor brand’s website re-design from their competitors by performing user research, usability tests, interviews, content strategy and website metrics analysis; producing personas and wireframes; and designing the visual identity. I project managed the team to launch a cleaner website with a user interface that showcased their nuanced designs, while being more functional and engaging with their luxury audience.

I created the digital marketing strategy and built their social media presence from the ground up by performing a competitive analysis, identifying influencers, creating the brand voice and content strategy. In 3 months, number of followers were comparable with or surpassed competitors while engagement with industry influencers significantly increased.

Produced landing pages and deployed email campaigns by collaborating with marketing and creative departments resulting in awareness of programs and events. 

Developed and created the social media marketing strategy which outlined the implementation of various social media channels for architects and interior designers as they relate to the holistic digital marketing and website strategy to meet their business goals.

Advised on the business strategy and created a visually differentiated digital brand presence for Charlotte Tilson's psychotherapy practice. Designed the mobile responsive mobile website, while at the same time, advised on the content strategy, created the brand identity and developed the search engine optimization (SEO) strategy, resulting in leads and clients for her now thriving business.

Created the website and brand identity behind and project managed the mobile responsive website redesign of a home decor brand. Implemented Amy Helfand's brand differentiation via brand competitive analysis, content strategy, art direction, brand identity redesign, and UX/UI design; and optimized website for clientele and interior designers to meet Amy Helfand marketing goals.

For Odegard, an international luxury handmade carpet company, which also has a collection of furniture, lighting and accessories, developed the marketing strategy and budget for generating brand awareness and client development at the showroom, market and national and international levels.  Worked on the various marketing channels and tactics:

Website Manager • Website Analytics • Social Media • Email Marketing • Lead Generation

Public Relations • Media Kits • Events Planning and Promotions
 
Media Planning and Buying • Advertising • Marketing Collateral • Brand Identity • Graphic Design

Created the marketing plan for fashion label Fab & Jo for demonstrating growth opportunities and market differentiation. Worked with the Patricia Field showroom in New York and organized trade shows in Paris along with presentations in London and New York.

As a result of aggressive outreach to store buyers, the collection was carried in boutiques in Europe, Asia and the U.S. Grew editorial contacts and coordinated press outreach resulting in ongoing major international fashion/lifestyle editorial features.  

Designed and developed websites, produced videos, multimedia presentations, catalogs, look books and press materials and brand/corporate identity. Created content in both English and Italian for consistent brand and marketing messaging.